China’s Tencent WeChat has already become far more than a social networking platform for Chinese people. Users can order food or a taxi, book a hotel, purchase a flight ticket, etc. all through WeChat’s “Wallet” feature. Now, another powerful new feature, “Mini Program” keeps users within WeChat ecosystem even longer. What Is “Mini Program”? What
There are powerful platforms to create a vibrant content market in China, you can see exciting new developments everywhere. These platforms have different strengths, areas of focus, and, often, geographic priorities. For marketers, this fragmentation increases the complexity of the content marketing strategy in China and requires significant resources and expertise, including a network of partners to help guide the way.
Recently, Wechat Pay and the leading fashion retail group Inditex have reached agreement on collaboration . 7 brands of ?Inditex: Zara, Bershka, Pull and Bear, Massimo Dutti, Stradivarius, Oysho and Zara Home with around 600 offline shops ?in China mainland announced to access WeChat payment formally. Since then, it will no longer be necessary for
In conclusion, start selling in China with 2Open in a record time. Most of the actual medium sized cannot, literally, afford to wait for bureaucratic complexities, licenses, or customs.
Wechat is a key tool in China. Get t know why
Have you ever tried to build a new overseas brand and fail in your attempt? In any approach to China, foreign brands often make some common mistakes when trying to sell their products in China mainland. Although such misconceptions are not exclusive to online environment, we will focus on those that particularly affect your approach
New online advertising regulation in China will impact all digital business with presence in China. Here we bring you an analysis overview to start adapting to the new trend in advertisement. It would be after the death of a college student who took part in an experimental health treatment found in Baidu, when popular pressure
A picture is worth a thousand words After the great success achieved by our two articles 10 Things You Need To Know To Build a Chinese Website (I) (II), in the team we have thought it would be a good idea to summarize and turn them into an infographic. We hope you enjoy it as
In the first part of this article, we showed and identified 5 main points that differentiate a Chinese website from its western counterpart that we need to keep in mind in order to build a good one. Let us summarize some of the main points addressed in the previous article: The style, design and structure